Team Square for Claranet - pitch win creative
Claranet Hosting wanted to gain new business from agencies and put the project up for a four way agency pitch. The pitch suggested we made them look ‘cool’. I went with the opposite approach.
Embracing their geeky side and championing the techies to show how they support agencies was core to the idea. My creative won the pitch and we rolled it out as our first campaign for the new client.
